What could each agency return?

Compare two acquisition plans using the same job value, margin, and time window.

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Job economics

Keep the same economics for both scenarios.

Revenue per completed jobUSD Gross margin% Forecast horizonmonths

Names are just labels. Use your own figures.

Media spend/ mo. Agency fee/ mo. Monthly photo / video/ mo. One-time photo / videoonce One-time agency setuponce

Raw leads Qualified bookings

Raw leads/ mo. Qualified booking rate% Qualified bookings/ mo. Show rate% Close rate%

Media spend/ mo. Agency fee/ mo. Monthly photo / video/ mo. One-time photo / videoonce One-time agency setuponce

Raw leads Qualified bookings

Raw leads/ mo. Qualified booking rate% Qualified bookings/ mo. Show rate% Close rate%

Scenario A

Forecast completed jobs—over the selected horizon

Whole completed jobs—

Close rate required—

Scenario B

Forecast completed jobs—over the selected horizon

Whole completed jobs—

Close rate required—

Same spend and booking assumptions; each rate is relative to that agency’s base.

Change from base	Agency A	Agency B

Each cell shows the close rate used, forecast jobs, and contribution after acquisition.